Cover of direct mail piece
The direct mail piece kicked off the Catholic Charities Annual Appeal. The design uses words that describe everyone to build Omaha’s landscape. I referenced buildings in Omaha, including the First National tower, the Woodmen tower, St. Cecilia church, Omaha Central to non specific houses, trees and swingsets.
Inside spread of the direct mailer.
The campaign also included billboards and a TV spot.
Billboard for the Catholic Charities Annual Appeal
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